Baltimore Mariners Unveil New Logo

[djh0722]

Baltimore Mariners Unveil New Logo for 2009 and Beyond
David Harrington|www.baltimoremariners.com

The winds of change are blowing strong throughout the newly formed 2009 Baltimore Mariners organization. With the team securing a solid ownership group under Alan Taylor and his business partner Steve Shockett, it was time for this new group to develop a unique identity for itself. That identity comes in the form of a newly designed Baltimore Mariners team logo. While the former logo, a menacing skull in a colonial style tri-corner hat will still be present in various capacities, it is for the most part being replaced with a new and classier design. The new team branded logo will better distinguish the Baltimore Mariners organization both on and off the field.

The newly designed logo features a ship's wheel (or “helm” in nautical terminology) with an embedded nautical compass, and a distinguishing “B” in the center. When asked about the significance of the changes, the Mariners' newly appointed General Manager Greg Justice explained; “the wheel represents the control and navigation the Mariners' organization will display under its new ownership; while the compass represents the direction that will lead the Baltimore Mariners to a championship run. The “B” simply stands for the very city the Baltimore Mariners will proudly and respectfully represent in the American Indoor Football Association.”

Aside from the logo changes, fans will begin to notice other subtle changes in their 2009 Baltimore Mariners branding. Slight color modifications have also been implemented. A deeper blue will replace the current hue seen on www.baltimoremariners.com and gone will be the yellow representation of gold, being replaced by a true Vegas-gold saturation.

Justice added “when we set sail in 2009 for the AIFA Championship ring, we want to look real sharp while doing it. While we understand the pride the fans had for our previous logo, we truly believe they are going to love and embrace the new design. There is a real excitement about this.”

Fan Sponsorship 2009 ticket packages are available now. To support and sponsor your 2009 Baltimore Mariners, please contact the Mariners' General Manager Greg Justice at [e-mail] e-mail address is being protected from spam bots, you need JavaScript enabled to view it for details.

Set sail with the Baltimore Mariners in 2009!

[Gene]

No offense intended but i like the other one way better. Why change logos? I'd think there would be more pressing needs...

[djh0722]

Well, we wanted to create our own identity in the league. And more pressing needs? It is not like we spent the whole off season creating a new logo. More pressing needs are being addressed on a daily basis. The Mariners are going to be fine under this new ownership. There has been so much that has already been accomplished.

[Gene]

Is the "Mariners" name gonna be history too?

[gonzo13]

Just judging by the logo which is based on the points of a compass, remains true to the nautical theme. So if I had to guess, I'd say they are sticking with the "Mariners" name.

Personally, I like the new one better, but I think they could have done better than the "Mariners to begin with.

[djh0722]

Aug 7, 2008 18:19:26 GMT -5 Gene said:

Is the "Mariners" name gonna be history too?

No. The Mariners name is staying.

[djh0722]

Aug 7, 2008 19:02:17 GMT -5 gonzo13 said:

Just judging by the logo which is based on the points of a compass, remains true to the nautical theme. So if I had to guess, I'd say they are sticking with the "Mariners" name.

Personally, I like the new one better, but I think they could have done better than the "Mariners to begin with.

Well considering the other option was the Baltimore Steamers, I think we came out alright. With the Inner Harbor and the Chesapeake bay, Baltimore has a rich nautical history, so the name Mariners is fitting. We decided to stay away from further "bird" themes.

[exit322]

Yeah, the Godless Ravens are enough.

[djh0722]

Aug 7, 2008 20:28:19 GMT -5 exit322 said:

Yeah, the Godless Ravens are enough.

They are not Godless. In fact, last night, Ray Lewis thanked God for his health and his ability to continue to play at his age. Then he stabbed the sideline reporter to death.

[lionsroar]

I like the new logo but it looks more like a blue and Gold rather than the purple and yellow theme they had going. hopefully it will sharpen up a little bit like when the Rams changed their uniforms several years back.

.............Now where's my Hemet? and reveal the uniforms asap! it would be great PR for you guys. In my opinion

[breal]

Off-topic question. Why hire back a coach that you didn't have confidence in to finish the season last year? Surely there were better candidates out there for the position.

[Canton Cougar Fan]

I assume the new owner(s) were a part of the franchise in some regard and is familiar with the situation.

The new owner(s) like the old coach, so he becomes the new, old coach.

[Canton Cougar Fan]

I'm guessing a white helmet with blue and gold stripes down the center and the new logo on either side?

[djh0722]

Aug 8, 2008 16:52:22 GMT -5 breal said:

Off-topic question. Why hire back a coach that you didn't have confidence in to finish the season last year? Surely there were better candidates out there for the position.

We have complete confidence in Coach Simpson's abilities. He has had the difficult task of handling two expansion teams back-to-back (in 2007 with the Blackbirds and then in 2008 with the Mariners). It was a tough position to be in and we have faith in his abilities as a coach and we are excited to have him back.

[djh0722]

Aug 8, 2008 17:37:50 GMT -5 Canton Cougar Fan said:

I'm guessing a white helmet with blue and gold stripes down the center and the new logo on either side?

You will have to wait and see.